About Us

With over 70 years of combined management and sales experience, we work to add value in all that we do!

Our Mission
The primary objective of Showcase Marketing Associates, Inc. is to generate a continuously growing stream of profitable orders for your products. We specialize in providing comprehensive services that encompass effective business management, innovative sales techniques, impactful merchandising, thorough sales training, and the ability to successfully close deals. Since our establishment, Showcase Marketing Associates has consistently achieved remarkable increases in sales and profits for our esteemed clients, earning us well-deserved recognition for our exceptional performance. We possess an in-depth understanding of our target markets, are familiar with the individuals we collaborate with, and recognize the fundamental disparity between mere activity and true productivity.

Your Results
At Showcase Marketing Associates, Inc., our mission is to empower you in attaining your desired outcomes: a continual influx of profitable orders for your products. We offer the precise solutions necessary to achieve measurable results in the most crucial areas, including:

  1. 1. Unparalleled customer service within our industry.
  2. 2. Establishing client-focused relationships.
  3. 3. Effective communication and collaboration.
  4. 4. Expertise in industry and product knowledge.
  5. 5. Driving sales performance through innovative selling techniques.
  6. 6. Embracing a comprehensive team approach.
  7. 7. Upholding the highest standards of professionalism.

Individually and collectively, Showcase Marketing Associates is fully equipped to proactively align our resources and consistently deliver the outcomes you require, both now and in the future.

Your success is our utmost priority!

We deeply understand the significance of nurturing relationships with key accounts. Here are the advantages of partnering with Showcase Marketing Associates:

  1. 1. We cultivate strong relationships with territory accounts, including 12 major building material distributors.
  2. 2. Each member of our team possesses a proven track record of ongoing success in identifying new account opportunities and excels in relationship building.
  3. 3. Showcase Marketing Associates has the ability to leverage sales opportunities through cross-selling, with access to LMC, BMA, and Pal dealers.

Meet the Team

Roger Hall - President and Owner

Roger Hall

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President and Owner

Roger purchased Showcase Marketing in March of 2001 . Prior to purchasing Showcase Marketing, Roger worked as a management consultant to the construction and building trades industry and has held other management positions within the building materials industry. Roger’s prior experience also includes eight years' experience with Payless Cashways Building Materials (Furrow Building Materials) as a sales and management trainer supporting 44 retail sales units in Michigan, Ohio, and Kentucky and surrounding states. Roger’s extensive sales, training and management experience is complimented by a B.S. degree from Youngstown State University. Roger services and supports  our western OH, KY, and W VA territories.

David Hall - Vice President

David Hall

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Vice President

David has worked in a variety of skilled labor positions in both interior and exterior, residential and commercial construction. He brought his knowledge and experience of building materials to Showcase Marketing in 2000 and managed his territory for 13 years, 2000-2013. David left Showcase to pursue opportunities in healthcare after attending Ivy Tech College and becoming a licensed Registered Nurse. He joined an industry leading manufacturer and distributor of medical supplies, Medline Industries. He was with Medline for 6 years managing a team of 30 field employees. David is thrilled to be back with Showcase Marketing Associates. David services and supports our IN territory.

Sean Cox - Territory Manager

Sean Cox

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Territory Manager

As a veteran of the US Navy, Sean brings a high degree of professionalism, maturity and a dedicated work ethic to Showcase Marketing Associates, Inc. Complimenting his military experience, Sean brings 21 years of professional sales and service experience to Showcase having worked in both the residential and commercial divisions of ADT Security. He excelled in both divisions and advanced to lead technician. As the lead technician, Sean took on the added responsibilities of developing and training new hires, served as expert counsel for his peers, and was the ADT local liaison between management and employees. His sales experience, service and support focus, and performance mindset will further strengthen the “added value” and commitment that Showcase brings to our trade partners. Sean services and supports our MI, IL, and western KY territories.

Jeff Schork

Jeff Schork

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Territory Manager

Jeff began his career in the building industry in 1989 with a large national home improvement chain based out of Pennsylvania. There he gained experience in sales and all the basic building techniques, nomenclature, and blueprint reading. He managed a store for them until 1999 when he moved on to another opportunity. In 2001 he began working as a territory rep in Ohio for a Nationally recognized millwork distributor. This addition experience gave him a valuable background of windows and doors. While growing his customer base he developed many lifelong friendships in the process. In 2013 he joined the Showcase team. "I have been blessed to work for Showcase and am able to apply all my related work experience to supporting our manufacturers and customers." Jeff services and supports our eastern OH and western PA territories.

Gerry Leider

Gerry Lieder

Gerry is our newest member of the SMA team and brings more than 25 years experience in the building materials / home improvement industry. He has worked in the restoration and remodeling areas of construction up to and including being a business owner, working for both Lowe’s and for Home Depot working as a Kitchen Designer and Pro Services Outside Sales Manager creating relationships with contractors and driving Pro Desk sales growth. Gerry is a seasoned professional with a broad range of building materials product knowledge and sales experience enabling him to become a trusted source of product knowledge and an outstanding trainer. He is committed to outstanding customer satisfaction, as well as, honesty, integrity, and outstanding service and support to our wholesalers and dealers.

Personally, Gerry enjoys all things involved with automobiles and motorcycles, motorsports photography, classic cars, and restoring his own antique motorcycle. Gerry is a family man who loves to cook for his wife of 20 years, and spends quality time on sports like golf & soccer with his two sons.

We are proud to welcome Gerry to the Showcase Marketing team and he helping to grow our marketing and sales presence in our eastern Ohio marketplace. Please reach out to Gerry to schedule an in person meeting or a product knowledge session, and see for yourself the “value added” difference he brings to his customers.

Charlotte Hall - Customer Service & Inside Sales Support

Charlotte Hall

Customer Service & Inside Sales Support

Prior to joining Showcase Marketing, Charlotte worked most recently as a Customer Service representative for one of the premier insurance agencies in the US. Her 20 years of outstanding customer service support along with her extensive field sales support skills provide Showcase Marketing with "Value Added" support to our wholesale partners and dealer account base. Charlotte is located at our corporate office in Troy, Ohio.